Wednesday, June 22, 2011

Cost Of Publishing a Book - Evaluating the Expenses Involved With Self Publishing

Many aspiring authors don’t understand the real cost of publishing a book. Most people think you can just write your book, get someone to edit the book for a few dollars, and get it published through a self-publishing company. The truth is that there are many other costs associated with book publishing that you need to calculate if you want to have a successful book launch.

In today’s digital age, there are many new ways to promote your products. The first cost associated with printing your own book is the time associated with writing the book. How much time do you want to spend writing the book? What is your opportunity cost? If you write a book and have a business, will your business lose money while you are away writing your book? Do you have time to write your book? It is very difficult to write a book when you are working 60 hours a week and have young children at home. Don’t neglect your family time while you are writing your book.

When you are determining the cost of publishing a book, you will need to calculate the costs of designing a book cover for your new book. Most authors are not graphic designers, so this is a cost that you should calculate in your publishing expenses. They say that you should never judge a book by its cover, but the truth is that people will judge your book by the cover. The book cover is the first impression people get when they see your book. A great book cover could increase sales of your book. A bad cover implies your book is cheap or not worth reading.

The upfront cost of publishing a book is also influenced by many smaller factors. You should definitely pay a professional editor to review your book. No one is going to take your book seriously if there are lots of spelling and grammar errors in your work. Good editors are going to cost you money, but a great editor is worth every penny.

The cost of publishing a book is often underestimated when it comes to marketing. You should spend a lot of time and money in marketing your book. Do not assume people are just going to buy your book. If you are not someone who is already well known, you need to consider spending money on advertising costs.

There are many ways to advertise your book. If you are writing a Christian book, you could publish it through a Christian self-publishing company. Self-publishing companies have the expertise to advertise your book in places where you can get the most exposure. They can advertise your book on various online websites, and they have the clout to get your book in traditional bookstores too. You could advertise your book on various online niche forums that are related to your book. If you have written a novel, there are various websites where you can share your novel with other readers. Most people never sell many copies of their book because they don’t understand the power of advertising. The largest cost of publishing a book should be your advertising and marketing expenses.

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